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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

You Tube and School Marketing

Sunday, July 05, 2009
'You Tube' has a role to play with School Marketing in the 21st century.

Nothing succeeds these days more than a school marketing ''You Tube' video with the younger to middle aged demographic.

(You may like to embed a non-You Tube video into your website which is professionally produced, however there are a number of downsides to this option, the least being the amount of time this may take to download. Too much time spent downloading and the potential viewer is more likely to leave your website.)

You will need an articulate presenter, or at least a one who will appeal to your designated audience on your website, who will be able to record a video, or cam-recorder from their computer, of the message you would like to espouse.

Make the presentation relevant to your audience and presented in such a way as to be of interest to this targeted group.

(You may like to explore another School Marketing You Tube video on this website.)

Written by Bryan Foster author of School Marketing e-Handbook

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