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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing - Emails, don't forget these

Saturday, July 25, 2009
A good School Marketing Plan should include the use of school marketing emails significantly.

Remembering that your best school marketers come from your own school community. Keep these people well informed.

An ever growing parent population would now expect quick access to necessary information through emails.

Hence, it is imperative that a data base of email addresses is compiled. Request these from the parents and hence privacy aspects should be covered as long as the school marketing emails are not intrusive etc.

This will now allow for information to be quickly sent to each family. A recent example is keeping the parents up-to-date with the Swine Flu Epidemic.

Happy parents who know they are continually informed about necessary information speak highly of the school to others - successful school marketing.

Having this data base also allows for the weekly / fortnightly newsletter to be sent directly to the home.

While social networking websites, along with such other wonderful opportunities, including You Tube, are necessary, to diminish the role of the school marketing email would be to the detriment of the school marketing plan.

Written by Bryan Foster

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