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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manual for the Digital Age (3rd ed) by Bryan Foster

Wednesday, August 31, 2016
'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster -  available from - AMAZON.COM

 and all good internet bookstores.

The book is now available as a paperback and e-book from all good internet bookstores.

The e-book is available from Kindle at 


This is a professional instruction manual which includes an outstanding array of strategies and samples. The 340 (paperback) is a concise overview of how to market your school in an easy to read summarized point format.  Internet Applications are especially covered through over 100 pages, 130+ weblinks and 80+ internet screenshots. The contemporary and traditional approaches needed for marketing your school in the digital age are explained.

Bryan Foster has been marketing schools and his own publishing company for over twenty years. This experience led to a very hands-on approach to marketing schools. Each method detailed has been successfully used in the field. He was a school marketing manager for almost twenty years and is now an author and the director of his own publishing company, Great Developments Pty Ltd.

Bryan’s website is continually upgraded with refreshing strategies, samples and examples to keep the school marketing manager well informed and up to date.

School Marketing Manual e-Book Going Paperback

Monday, January 31, 2011
School Marketing Manual Going Paperback

The ‘School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster will soon be offered as a paperback. It will still be available in the popular e-book format as well.

CreateSpace, an company, is in the process of converting the e-book into the paperback format. There will be a number of improvements to the present e-book format. The cover, along with the internal layout and presentation will be improved, the page size will become an industry standard for non-fiction sized paperbacks of 8” x 10” version, and hence the length will increase.

Once completed the paperback school marketing manual will be immediately available and primarily sold through the bookstore on the internet. It will become available later this year from both Bryan Foster’s SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops. The e-book version will continue to be sold through the SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops, as well as, is presently the case, through the Kindle shop on

School Marketing Manual for the Digital Age (3rd ed) e-book

The school marketing manual e-book is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings (or download SMMDA Contents Page):

SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                          
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)   
School Marketing and the Traditional Media + Instructions                                   
School Marketing - Advertising in the Media + Instructions                
School Marketing Relationships       
School Marketing Resources + Instructions    

Easy to read and use, professionally compiled, detailed e-book for school marketing personnel - written in summarized point format. No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include:  
•   an explanation of what the method is
•   various implementation strategies
•   step-by-step development processes.
This e-book published in year, 2010, is a considerably revised edition of the previous one published the year before.

Create Space Background

CreateSpace was originally founded as CustomFlix Labs, Inc. and BookSurge Inc. CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakers—they started CustomFlix, a DVD on-Demand company.

BookSurge was launched in 2000 by a small group of writers who wanted to create opportunities for authors to not only publish their work, but to also retain their content rights and sales profits. BookSurge grew to support leading publishers and independent authors, offering complete self-publishing, on-demand printing, and online distribution services.

In 2005, BookSurge and CustomFlix were both acquired by CustomFlix’s name was changed to CreateSpace in 2007. In October of 2009, due to the harmonies that would be created in the businesses, the CreateSpace and BookSurge brands merged under the CreateSpace name to become the publishing and manufacturing on-demand leader for independent content creators, publishers, film studios, and music labels. (CreateSpace)

The ‘School Marketing Manual e-Book Going Paperback’ blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010 - with copyright remaining with SMAPL.

SMA: School Marketing Website Now Joins Forces with Yahoo Small Business, Create Space, GoDaddy and Print Place

Sunday, September 12, 2010
The SMA: School Marketing website is now a proud affiliate with Yahoo Small Business, Create Space, GoDaddy, and Print Place.

The website now has numerous links to all the wonderful products each of these companies has to offer. These were chosen because of their reputation for delivering quality products efficiently throughout the world.

These products are relevant to those who frequent this website. Emphasis is on quality books, e-books, newspapers and associated publication products including websites, and printing resources.

Yahoo for Small Business great value websites plus:

Yahoo specializes in numerous areas especially: web storage space, web support build, web support company, web support creator, web support service provider, web support solution, webpagehosting, where to host web site

Free Site Solution with Yahoo! Web Hosting Plan

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Create Space for Authors and Publishers:

Is a member of the Amazon group of companies. It provides innovative tools and services to help authors, filmmakers and musicians publish and distribute their creative content to millions of potential customers.

From free to full-service, CreateSpace offers book publishing options to meet your needs and budget. Sign up free now.

Publish your book with CreateSpace: get high royalties, low book prices, and expanded distribution.

Authors, Share Your Book with Millions of Readers

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Print Place:

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Full Color Booklet & Catalog Printing

The 'SMA: School Marketing Website Now Joins Forces with Yahoo Small Business, Create Space, GoDaddy and Print Place' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010. This 369 A4 page e-book is written in summarized point form and contains an exceptional number of strategies and step-by-step guidance on how to market your school.

School Marketing Resources and Production

Saturday, December 05, 2009
School Marketing Resources (incl. production of…) is a fundamental chapter for the school marketer. 

Core resources have proven time and again to play a special role in marketing the school. What works for your school?

This chapter goes in to detail in an easy to read way those resources which have a proven track record for many schools.

You are given details on:
  • the benefits of each
  • what to look out for
  • how to produce these
  • how to present these.
It is Bryan Foster's view, that these resources help when combined with the '3 Times Rule' to successful marketing. Many people need to hear, see, feel etc ie be impacted by a marketing point at least three times, before the point has any significant form of impact.

Chapter Sub-Headings
School's DVD / CD
Commercially Produced Newsletter
Producing a Prospectus
Signs and Signboards
Promotional Items
Telephone On-Hold
e-Newsletter / Newsletter

'School Marketing Resources and Production' is a chapter in School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster

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