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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Pdf e-Books from School Church Marketing website are Easily Read on PCs and Apple Macs for any School Marketing Plan

Friday, December 16, 2011

The school and church marketing e-books available from the ‘SCM: School Church Marketing’ website are available in easy to download and read pdf files.

Pdf files are easily opened on both PC computers and Apple Mac computers. When these are opened in this format, you get to read the e-book in the layout in which it is written. Each page appears as it was designed, with text and images sequenced and positioned as per the original writing.

You have two main options once downloaded from the website. Many people download from the website and then print it off to make a hardcopy so as to read it as an actual book. Others like to leave it as an electronic copy on their computer and read it from their computer screen. While a significant number of people choose to both download it, print it and make a hardcopy, and then have the option to either read it from the computer screen or from the hardcopy newly printed book.

Google Books

Google Books by Bryan Foster has 20% of a number of these books uploaded and available for viewing. Google believes that this is similar to what you might do when looking / flicking through a book available as a hardcopy book in a bookstore or library. The School Marketing Manual for the Digital Age (3rd ed), 2010, is yet to be uploaded to Google Books, though. and other e-book stores

The normal format you get when you download Bryan Foser e-books from or other e-book stores, when these books are available for various e-book reader versions, is often different in appearance from the original. The white space is often deleted and everything just rolls on line by line. The site does also have downloads for PCs and Macs.

ISBN Numbers

Each of these e-books has an official ISBN number. These numbers are necessary for cataloguing the e-books in various libraries around the world. These numbers are needed to sell through most bookstores or e-book stores.

Each of these e-books is held within a variety of libraries: state, governmental and university.

e-Books available as pdfs

The e-books available as pdf files through this website are:

    * School Marketing Manual for the Digital Age (3rd ed), 2010
    * Church Marketing Manual for the Digital Age (2nd ed), 2010
    * Church Parish Marketing e-Handbook: Easy to Use Guide to Market Your Church Parish Deanery, 2009
    * School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed), 2009

The school marketing manual e-book is a detailed work amalgamating 20 years of experience marketing in both Catholic education schools, along with the church and the Great Developments Pty Ltd private company by Bryan Foster. It is written in a format allowing thousands of specific marketing points, strategies, step-by-step processes, and examples, to help all those associated with marketing their school. This is a great read for any marketing professional.

The 'Pdf e-Books from School Church Marketing website are Easily Read on PCs and Apple Macs for any School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from and

School Marketing Christmas Specials

Sunday, December 06, 2009
"School Marketing e-Handbook: Easy to Use Guide to Market Your School"
Bryan Foster


Purchase 1 copy and receive a 20% DISCOUNT off normal price.

+ normal everyday DISCOUNTS on MULTIPLE Copies.

Online Shop)

100% 30 day Money Back Guarantee on all purchases

Contact Us for Quote on other quantities.

20% of SALES goes to ROSIES: Friends on the Street
charity from "School Marketing e-Handbook: Easy to Use Guide to Market Your School".

Page Tags: School Marketing e-Handbook, Bryan Foster, School Marketing Online Shop, School Marketing Specials.

School Marketing Resources and Production

Saturday, December 05, 2009
School Marketing Resources (incl. production of…) is a fundamental chapter for the school marketer. 

Core resources have proven time and again to play a special role in marketing the school. What works for your school?

This chapter goes in to detail in an easy to read way those resources which have a proven track record for many schools.

You are given details on:
  • the benefits of each
  • what to look out for
  • how to produce these
  • how to present these.
It is Bryan Foster's view, that these resources help when combined with the '3 Times Rule' to successful marketing. Many people need to hear, see, feel etc ie be impacted by a marketing point at least three times, before the point has any significant form of impact.

Chapter Sub-Headings
School's DVD / CD
Commercially Produced Newsletter
Producing a Prospectus
Signs and Signboards
Promotional Items
Telephone On-Hold
e-Newsletter / Newsletter

'School Marketing Resources and Production' is a chapter in School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster

Bryan Foster - School Marketing Innovator

Sunday, November 22, 2009
Bryan Foster, author of School Marketing e-Handbook: Easy to Use Guide to Market Your School, and the SMA School Marketing website, has been marketing Catholic schools for almost 20 years in city and country, elementary / primary and high schools. Bryan is a school marketing innovator and has been since being the first school marketing manager on the Gold Coast in the early 1990's.

A highly ethical approach to school marketing, and passion for marketing the Catholic school, was formed as a result of his extensive Religious Education teaching and leadership experience.

School Marketing Experience

Bryan is the School Marketing Manager at Aquinas College, a Catholic secondary co-educational college on the Gold Coast in Queensland, in what is arguably the most difficult school marketing region in Australia, since 1994. He is also the school’s Assistant Principal Religious Education.

As a primary school principal of two schools, Bryan Foster was heavily involved in marketing both schools.

Featured in a Sydney CEO publication

Bryan Foster is featured in 'Super Marketing Your School', by Ted Myers, Head of Promotions and Publications at Sydney Catholic Education Office . This case study highlighted the progress, at Bryan's school, Aquinas College, Southport, Australia, of their school marketing plan and successes.

From spectacular beginnings Bryan developed the highly successful school marketing plans, strategies and methods for today's world. 

Topics covered by Ted Myers about Bryan's marketing experience at Aquinas included: Building Relaionships with the Media, Promotional Philosophy and Key Promotional Strategies. The key strategies were: Developing a close working relationship with the media; Developing stronger feeder school releationships; Professionally-produced publications and Co-operating with other Catholic schools.

Developing these strategies and more for the school marketing world of today is a primary aim for Bryan Foster. His school marketing e-handbook... explains these in easy to read, step-by-step procedures.

Educational Experience and Qualifications

Bryan Foster has taught for 30 years in Catholic schools from Years 1 to 12. He has held various senior and middle management positions: a primary school Principal in two schools, APRE in secondary school and Years 9, 11 and 12 Coordinator.

He holds a Master of Education degree from the Australian Catholic University in Sydney, a Bachelor of Education degree, a Graduate Diploma in Religious Education and Diploma of Teaching from McAuley Teachers College in Brisbane, along with a Diploma of Religious Education from the Institute of Faith Education.

Bryan has assisted many school marketing coordinators. He is considered highly by Brisbane Catholic Education and throughout the years has assisted their school marketing personnel.


Bryan lives on the Gold Coast, Australia, with his family. His wife, eldest daughter and son all teach in Catholic primary schools, while his younger daughter attends a Catholic secondary school.

School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster

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