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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

You Tube and School Marketing

Sunday, July 05, 2009
'You Tube' has a role to play with School Marketing in the 21st century.

Nothing succeeds these days more than a school marketing ''You Tube' video with the younger to middle aged demographic.

(You may like to embed a non-You Tube video into your website which is professionally produced, however there are a number of downsides to this option, the least being the amount of time this may take to download. Too much time spent downloading and the potential viewer is more likely to leave your website.)

You will need an articulate presenter, or at least a one who will appeal to your designated audience on your website, who will be able to record a video, or cam-recorder from their computer, of the message you would like to espouse.

Make the presentation relevant to your audience and presented in such a way as to be of interest to this targeted group.

(You may like to explore another School Marketing You Tube video on this website.)

Written by Bryan Foster author of School Marketing e-Handbook

To add a comment, or read others' comments, for this easy to use school marketing e-handbook blog, click on the 'Comments' button below.

Defeat the possible grind of school marketing

Saturday, June 06, 2009
School marketing can appear to be a grind at times, yet when this happens it can be overcome by being informed, motivated and prepared to give the effort required.

Best practice requires a commitment to always be on top of the issues surrounding schools, particularly you own school, and to be informed enough about marketing approaches and technologies etc so as to take appropriate actions to promote the school in the best possible light.

Too many school marketers fall into the trap of thinking that school marketing is so simple "just look at all the advertisements out there...; I could have written and developed those..." In our heart of hearts we really don't accept this premise, but it is one into which many fall, often unknowingly.

An effective school leader will be aware of this possible weakness and encourage the school marketing personnel to always be up-to-date with marketing approaches and the marketing technologies of the day. School marketing personnel must be intelligent, driven, competent and highly educated in all aspects of school marketing.

Written by Bryan Foster author of School Marketing e-Handbook

Click 'Comments' below to add your say or see others' views on this school marketing blog post.

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