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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Top 10 Free School Marketing Strategies

Monday, April 02, 2012

Free or Inexpensive

A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.

By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free School Marketing Strategies

1.    Word of Mouth - School's Reputation
2.    Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities
3.    Professionalism of staff in action and appearance
4.    School Website
5.    Use of the Media - both traditional and contemporary – including editorial, images  and advertising
6.    Information Sessions - night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.
7.    Newsletters and Flyers - digital (and hardcopy where needed)
8.    Front Signboard
9.    Social Networking Sites e.g. Facebook and Twitter
10.  Cross Information (within the region’s schools or parish)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.

The school needs:

•    to have a high quality curriculum,
•    an easy to use professional website,
•    the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,
•    openness to various visits to the school and
•    the acceptance of the place of the digital flyers and newsletters

•    acknowledgement of the place of social media in today’s digital world.


Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.

The 'Top 10 Free School Marketing Strategies' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from and

Teachers Deserve Christmas Love

Saturday, December 19, 2009
Teachers Deserve Christmas Love.

A big happy Christmas to all teachers. Teachers have such an admirable role within society - a noble one, in fact!

Often community members within society can lose sight of the input given by teachers to our sons and daughters, as well as to the special benefit to our society that teachers offer.

The future of our nations is impacted significantly by teachers.

Often we forget or are not even aware of the need to offer positive feedback to our teaching staff. We must not forget that theirs is often a thankless vocation, but a major challenge at that. Teaching is a most difficult profession. Being so much to so many and often unappreciated are all challenges for our teachers in this ever-challenging world.

To all teachers at all levels, elementary / primary, secondary and tertiary , thank you and a BIG HAPPY CHRISTMAS to you and your families.

(Image above of my family of 4 teachers + another currently studying an Education degree.)

'Teachers Deserve Christmas Love' is written by Bryan Foster author of School Marketing e-Handbook

Schools Must Afford School Marketing

Saturday, August 29, 2009
No school can not afford to market the school. School marketing takes many forms.

There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood:

How is the reputation of the school being enhanced both within the school community and within the broader community?
 Is the school newsletter being used effectively? Do you have an e-newsletter?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

Written by Bryan Foster

School Marketing - Emails, don't forget these

Saturday, July 25, 2009
A good School Marketing Plan should include the use of school marketing emails significantly.

Remembering that your best school marketers come from your own school community. Keep these people well informed.

An ever growing parent population would now expect quick access to necessary information through emails.

Hence, it is imperative that a data base of email addresses is compiled. Request these from the parents and hence privacy aspects should be covered as long as the school marketing emails are not intrusive etc.

This will now allow for information to be quickly sent to each family. A recent example is keeping the parents up-to-date with the Swine Flu Epidemic.

Happy parents who know they are continually informed about necessary information speak highly of the school to others - successful school marketing.

Having this data base also allows for the weekly / fortnightly newsletter to be sent directly to the home.

While social networking websites, along with such other wonderful opportunities, including You Tube, are necessary, to diminish the role of the school marketing email would be to the detriment of the school marketing plan.

Written by Bryan Foster

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