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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

How to Write a Book Yourself

Tuesday, December 13, 2011
How often have you thought of writing your own book - that is right - being an AUTHOR of your OWN work!? I would imagine that most people have at some time in their lives have had this wonderful thought. The only problem is that most of these people did not go the next step - BEGIN WRITING.

I found the most difficult step was actually BEGINNING!

In my case I got to the point where I knew I had something beneficial to offer others and that the time was now right. I locked away a four week block of time, moved to a quiet island near my residence and reflected and reflected and reflected... Put pen to paper for basic introductions and outlines, did drawings and sketches which would hopefully help the process, exercised, paddled my surf ski through mangroves and observed turtles and sea hawks, day after day - until I realized the theme I had planned on was not to be. My book of reflections and retreats would have to wait another day!

But! When I sat down to my computer that night of realizing that it was probably all over, and that this whole experience was going to be either a waste of time or just a fantastic quiet holiday, another theme surfaced. And before I really grasped the significance of this new direction, I had actually written almost a chapter on this new theme, over the first couple of days of this new session. From then on, as they say, the rest is history.

The first book was a hardcopy titled: 'School Marketing Handbook: Easy to Use Guide to Market Your School'. It was written in two major sessions - the first three week block on the island, followed by over a year's break and then a four week Christmas holiday break. All up the final addition took eight weeks of intense work over a fifteen month period. This was followed by another couple of weeks of proof-reading, final editing and deciding how best to market and sell the book.

I eventually decided to change my hardcopy book into an e-book. I believed that this was the easiest and cheapest way to enter the world of the author! Since placing my first e-book online, I now realize that there are a variety of ways to sell e-books, each with varying costs, benefits and disadvantages.

The latest books and e-books I now have available are:
  • Church Marketing Manual for the Digital Age (2nd ed), 2011
  • School Marketing Manual for the Digital Age (3rd ed), 2011
The marketing manuals are 304 A4 pages and 340 A4 pages respectively. Each is written in an easy to read and implement summarized point format. This allows for an exceptional number of key points thoughout the e-books.

The commercial online e-book store on the internet is still developing and is the new and probably best approach. It will in some cases allow for both the sale of the e-book and of the creation and then sale of this as a hardcopy through their online store - a double whammy! This is my main avenue now, which is combined with my own professional website.

I now primarily sell my books as both paperbacks and e-books through and even though last year's editions of the e-books are available from my School Church Marketing website.

Writing your own book or e-book needs dedication and commitment - no need to be put off by the challenge though. My marketing e-books are proof that it is possible! I am no different to anyone else. I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

The 'How to Write a Book Yourself' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from and

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